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Social listening is the process of monitoring social media channels for mentions of a brand, competitors, a product, service, or keyword. It allows brands to know what its customers are saying about it, how they feel about the brand, helps them to discover the pain points in the customer journey and obtain actionable insights that will help them to improve the customer experience. According to a report from eMarketer and Gartner, over 50% of marketers are getting information about consumers through social listening during the pandemic. Social listening is such a valuable tool that the WHO has been using social listening to combat the spread of misinformation on social media during the COVID-19 pandemic. This article will look into the ways that social listening can be used to improve the customer experience. Defining Social Listening? Social media usage is at an all-time high as of October, 2020, with 3.96 billion users worldwide according to research from SmartInsights. A recent...

MacBookPro 2020 is here Apple today revealed its long-awaited ARM-powered Macs, including a new MacBook Air, Mac Mini, and MacBook Pro. All of them use the new M1 chip, which promises massive gains in performance and decreased power consumption — or at least when running apps optimized for the new hardware. In fact, the company claims its new 13-inch MacBook Pro has “the longest battery life ever on a Mac,” and “up to twice the battery life of the previous generation.” Performance-wise, the gains are similar to those the company is touting with the MacBook Air. Here are Apple’s claims: Up to 2.8x CPU performance Up to 5x the graphics speed Up to 11x faster machine learning Up to 20 hours of battery life One needs to take that ‘up to’ bit seriously. As I wrote in my post about the MacBook Air, these performance numbers likely reflect gains when using apps that have been specifically developed to run on ARM-based chips. Apple was less clear about how the laptops will perfor...

Technical difficulties may prevent, discourage voters from casting ballots, officials later claiming election fraud Some US states have reported technical issues as millions of Americans have started flocking to polling stations early Tuesday to personally cast their ballots on Election Day. In the state of Ohio, considered one of the swing states between President Donald Trump and his Democratic contender Joe Biden, officials warned voters amid long lines and wait times on Election Day, with voters also worried about COVID-19 risks. Polling workers, however, resorted for the old-fashioned method to check in voters by paper after realizing that their electronic check-in system failed due to lack of updates. As an Amazon Associate I earn from qualifying purchases. Election Day USA After technical difficulties, workers started using paper poll books in Ohio’s most populous county Franklin, according to reports. In the state of Georgia, a new battleground state between Trum...

  You’ve probably heard about the benefits of search engine optimization (SEO), such as how it can bring more qualified traffic and leads to your site by helping you rank in Google for relevant keywords. But is SEO cost-effective? Is SEO worth the money for your business? In short, yes, SEO is a valuable digital marketing strategy for a wide range of business types. You need to use the right strategies, though, to get the most out of your SEO. In this post, we’ll discuss why SEO is cost-effective and how to get the most return on investment (ROI) from your SEO. Is SEO cost-effective? Yes, SEO is cost-effective if you have the right strategies in place and, if you outsource your SEO, you choose the right partner. Organic search drives more than half of all web traffic, and SEO helps you capture some of this traffic and bring qualified leads to your website without breaking the bank. What makes SEO so cost-effective? Did you know that 89% of marketers say that SEO is...

 In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list once completed. SEO needs to be viewed as an ongoing activity, with a consistent monitoring of metrics, along with a focus on learning and adjustments to strategy based on the intelligence hidden in the data. Sharpening the Focus on SEO Volumes of readily available information from thousands of different websites is  available online. Thousands of organizations compete for attention, which means that effective Search Engine Optimization (SEO) strategies need to constantly stay ahead of what the competition is doing and aligned with search engines’ most up-to-date methods of crawling websites for relevant information. While the early days of SEO amounted to ...

  Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to lase...

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. Buy this book now This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyw...

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties.   This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new b...

Grupo Financiero Galicia has a consensus price target of $23.00, indicating a potential upside of 133.50% Entry. $10.52 S/L $10 TP1 $11.68 TP2 $13.10 12 months Consensus Price Target: $23 Grupo Financiero Galicia numbers are: Net Margins: 27.10% Return on Equity: 39.23% Return on Assets: 5.72% Gross Revenue: $2.12 billion Price Sales Ratio: 0.66 Net Income: $490.76 million Earninga Per Share: $4.74 Price Earnings Ratio: 2.08 Grupo Financiero Galicia has a beta of 1.52, indicating that its stock price is 52% more volatile than the S&P 500 7.5% of Grupo Financiero Galicia shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Grupo Financiero Galicia S.A Adr Company Profile Grupo Financiero Galicia S.A., a financial services holding company, provides various financial products and services in Argentina. The company operates thr...

The United States used to be a good place to make assumptions.Young men and women were admitted to college without creating marketing videos of themselves and without pledging their teenaged years to an extracurricular cloister. College arrived, and college led to graduation (four years), a cubicle, modest debt, spouse, offspring, real estate, health insurance, trips to Disneyland. Nurses and math teachers did not need resumes. Single family homes increased in value every year. That’s written in the Bible somewhere. People in their 50s and 60s owned homes that were paid off. If you had been working somewhere for 20 years or more you could safely hide in your office until you turned 65, and at that point, with your golden years ahead, Social Security would be waiting patiently. Forever would Americans buy Kodak film, books at Borders, tools and trousers at Sears. When recession did arrive (the non-Great kind) a company like Circuit City might dally with Chapter 11, but only long enou...

Introduction to investing in stocks, derivatives, equity and fixed income Learn about derivatives, fixed income & equity investing trading as well as understand about the mechanics of trading an investing. - Understand all the fundamentals of derivatives fixed income and equity investing - Master main types of asset class that are traded - Learn how to understand the price of equities. Investing courses online This course is an excellent introduction to Derivatives, Fixed Income and equity investing trading, starting with operations of the LSEG, Types of participants, Equity and Understanding the price of an equity. A step-by-step approach This course is designed to take you from complete beginner with zero or limited knowledge of the financial markets to a level of understanding that will enable you to be confident enough to set up your trading account and placing trades. Learn at your own pace Whatever your lifestyle this video course means you can watch and learn the mod...

From Trade the Trader: Know Your Competition and Find Your Edge for Profitable Trading by Quint Tatro. Available in print and digital formats. Trade with the hawks, not the squirrels! Learn how to demolish traders still relying on basic technical analysis. I sifted through countless charts. Each walked a very fine line, looking as if at any moment they would crater into the abyss Tatro’s trading has evolved into trading traditional pattern failures, as opposed to trading the traditional patterns themselves. As an Amazon Associate I earn from qualifying purchases. The premise of the book sounds great: trade at a different level, seek to understand the movement of others and how to profit from their trades. He suggests perfecting a trading system then adjust your style to fit a variety of markets. I was never sure what this “style” meant. On one hand he suggest trading chart failures on the other taking breakouts that were unexpected. He gives good advice: “The sooner you realize ...

At the level of monetary stimulus in the USA, the 2008 crisis is getting smaller when one compares not only the magnitude of the stimuli currently implemented by the Federal Reserve due to the pandemic, but the speed with which said monetary issue has been injected into the system. And the United States is not alone in this, and this peculiarity has enormous consequences for exchange rate levels. The main central banks of the world such as the BOJ of Japan, the ECB of Europe, Canada, Australia, New Zealand, to name a few, have been implementing monetary intervention rounds never seen before and when I say this I include the period 2008/2014 where the Until now, interventions were considered historical due to their magnitude. If we focus specifically on the USA, this time it shows something different from 2008/2009, when the Federal Reserve implements Quantitative Easing for the first time (understood as the process by which the Fed issues dollars against the purchase of financial a...

While fear and uncertainty around BTC has subsided considerably before the next halving, experts have noted that the greed aspect of the F&G Index has increased considerably in recent days. With the third halving of Bitcoin (BTC) just over 24 hours away, the hype of the overall market surrounding the event has grown exponentially, especially after balancing at the $ 10K threshold for some time. On May 9, BTC fell to the $ 8,100 mark before making a small recovery to around $ 8,800. However, the fact that BTC was able to avoid bearish market pressure instilled some confidence in the hearts of investors around the world, despite Bitcoin facing a 15% value slip on May 9. Furthermore, it should be mentioned that since it fell to a price point of around USD 3,867 registered on March 12, the value of Bitcoin has almost tripled, so much so that a report published by the blockchain research firm IntoTheBlock claims that almost 85 %, or 25.79 million, of all wallet addresses that ...