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 In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list once completed. SEO needs to be viewed as an ongoing activity, with a consistent monitoring of metrics, along with a focus on learning and adjustments to strategy based on the intelligence hidden in the data. Sharpening the Focus on SEO Volumes of readily available information from thousands of different websites is  available online. Thousands of organizations compete for attention, which means that effective Search Engine Optimization (SEO) strategies need to constantly stay ahead of what the competition is doing and aligned with search engines’ most up-to-date methods of crawling websites for relevant information. While the early days of SEO amounted to efforts to game the

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Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. Buy this book now This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyw

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