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How Social Listening Can Improve the Customer Experience

Social listening is the process of monitoring social media channels for mentions of a brand, competitors, a product, service, or keyword. It allows brands to know what its customers are saying about it, how they feel about the brand, helps them to discover the pain points in the customer journey and obtain actionable insights that will help them to improve the customer experience. According to a report from eMarketer and Gartner, over 50% of marketers are getting information about consumers through social listening during the pandemic. Social listening is such a valuable tool that the WHO has been using social listening to combat the spread of misinformation on social media during the COVID-19 pandemic. This article will look into the ways that social listening can be used to improve the customer experience. Defining Social Listening? Social media usage is at an all-time high as of October, 2020, with 3.96 billion users worldwide according to research from SmartInsights. A recent
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Apple M1 MacBook Pro is out. Get rid of your MacBook Air now and forever with this promotion

MacBookPro 2020 is here Apple today revealed its long-awaited ARM-powered Macs, including a new MacBook Air, Mac Mini, and MacBook Pro. All of them use the new M1 chip, which promises massive gains in performance and decreased power consumption — or at least when running apps optimized for the new hardware. In fact, the company claims its new 13-inch MacBook Pro has “the longest battery life ever on a Mac,” and “up to twice the battery life of the previous generation.” Performance-wise, the gains are similar to those the company is touting with the MacBook Air. Here are Apple’s claims: Up to 2.8x CPU performance Up to 5x the graphics speed Up to 11x faster machine learning Up to 20 hours of battery life One needs to take that ‘up to’ bit seriously. As I wrote in my post about the MacBook Air, these performance numbers likely reflect gains when using apps that have been specifically developed to run on ARM-based chips. Apple was less clear about how the laptops will perfor

Election Day 2020, some states report tech issues

Technical difficulties may prevent, discourage voters from casting ballots, officials later claiming election fraud Some US states have reported technical issues as millions of Americans have started flocking to polling stations early Tuesday to personally cast their ballots on Election Day. In the state of Ohio, considered one of the swing states between President Donald Trump and his Democratic contender Joe Biden, officials warned voters amid long lines and wait times on Election Day, with voters also worried about COVID-19 risks. Polling workers, however, resorted for the old-fashioned method to check in voters by paper after realizing that their electronic check-in system failed due to lack of updates. As an Amazon Associate I earn from qualifying purchases. Election Day USA After technical difficulties, workers started using paper poll books in Ohio’s most populous county Franklin, according to reports. In the state of Georgia, a new battleground state between Trum

How to maximize your ROI making SEO cost-effective

  You’ve probably heard about the benefits of search engine optimization (SEO), such as how it can bring more qualified traffic and leads to your site by helping you rank in Google for relevant keywords. But is SEO cost-effective? Is SEO worth the money for your business? In short, yes, SEO is a valuable digital marketing strategy for a wide range of business types. You need to use the right strategies, though, to get the most out of your SEO. In this post, we’ll discuss why SEO is cost-effective and how to get the most return on investment (ROI) from your SEO. Is SEO cost-effective? Yes, SEO is cost-effective if you have the right strategies in place and, if you outsource your SEO, you choose the right partner. Organic search drives more than half of all web traffic, and SEO helps you capture some of this traffic and bring qualified leads to your website without breaking the bank. What makes SEO so cost-effective? Did you know that 89% of marketers say that SEO is a s

Effective SEO strategies as an ongoing activity

 In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list once completed. SEO needs to be viewed as an ongoing activity, with a consistent monitoring of metrics, along with a focus on learning and adjustments to strategy based on the intelligence hidden in the data. Sharpening the Focus on SEO Volumes of readily available information from thousands of different websites is  available online. Thousands of organizations compete for attention, which means that effective Search Engine Optimization (SEO) strategies need to constantly stay ahead of what the competition is doing and aligned with search engines’ most up-to-date methods of crawling websites for relevant information. While the early days of SEO amounted to efforts to game the

How To Get To The Top Of Google in 2020: The Plain English Guide to SEO

  Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-ta

Search Engine Optimization (SEO) Secrets

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. Buy this book now This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyw