Social listening is the process of monitoring social media channels for mentions of a brand, competitors, a product, service, or keyword. It allows brands to know what its customers are saying about it, how they feel about the brand, helps them to discover the pain points in the customer journey and obtain actionable insights that will help them to improve the customer experience. According to a report from eMarketer and Gartner, over 50% of marketers are getting information about consumers through social listening during the pandemic. Social listening is such a valuable tool that the WHO has been using social listening to combat the spread of misinformation on social media during the COVID-19 pandemic. This article will look into the ways that social listening can be used to improve the customer experience. Defining Social Listening? Social media usage is at an all-time high as of October, 2020, with 3.96 billion users worldwide according to research from SmartInsights. A recent
MacBookPro 2020 is here Apple today revealed its long-awaited ARM-powered Macs, including a new MacBook Air, Mac Mini, and MacBook Pro. All of them use the new M1 chip, which promises massive gains in performance and decreased power consumption — or at least when running apps optimized for the new hardware. In fact, the company claims its new 13-inch MacBook Pro has “the longest battery life ever on a Mac,” and “up to twice the battery life of the previous generation.” Performance-wise, the gains are similar to those the company is touting with the MacBook Air. Here are Apple’s claims: Up to 2.8x CPU performance Up to 5x the graphics speed Up to 11x faster machine learning Up to 20 hours of battery life One needs to take that ‘up to’ bit seriously. As I wrote in my post about the MacBook Air, these performance numbers likely reflect gains when using apps that have been specifically developed to run on ARM-based chips. Apple was less clear about how the laptops will perfor